Demand Estimation with Social Interactions and the Implications for Targeted Marketing
نویسنده
چکیده
Christophe Van den Bulte, as well as seminar participants at Ohio State University and The Wharton School for their useful comments. I would also like to thank Taylan Yildiz for research assistance on an early variant of this paper titled “A Structural Analysis of Joint Decision-Making.” The usual disclaimer applies. Demand Estimation with Social Interactions and the Implications for Targeted Marketing*
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ورودعنوان ژورنال:
- Marketing Science
دوره 29 شماره
صفحات -
تاریخ انتشار 2010